Services
04. Marketing and Branding
Branding
It’s a seemingly simple question that many businesses struggle to answer: what is branding? Of course, a brand relies on visual elements like logos, color palettes, and fonts. But it also includes intangible things, including a brand voice, personality, and purpose.
As the legendary branding expert Seth Godin puts it, a brand is “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Marketing
From social media and pay-per-click (PPC) ads to emails and blog posts, marketing comes in many forms and spans multiple formats. No matter what form of marketing a brand relies on, all efforts are aimed at one ultimate goal: selling.
Whether it is a nonprofit, an independent business, or a mega-corporation, every organization must sell in order to survive. Sometimes, it is simply an idea or a mission being sold; other times, it is a product or service.
Marketing is ultimately what inspires a customer to invest in a brand; the tool that closes the deal.
Branding and Marketing
Branding comprises who your company is and why it exists. It provides your company with an actual identity, associated with ideas, emotions, and beliefs.
Marketing empowers that identity by sharing a brand’s mission and values in a relevant way that boosts sales.
Let's Dream
Harriet Tubman said, "Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world."
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Let us help you showcase your dreams as we reach for the stars in communicating who your company is and why it exists.